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     About Brookside Equipment Sales



Brookside Equipment Sales, established in March, 1974, can trace its history back to humble beginnings as an importer of used agricultural equipment. Its primary business was to bring in containers of used equipment from Europe, recondition this equipment, and retail the units in the Texas Gulf Coast area. As the demand for this equipment grew, the founding partners secured a permanent location at 6359 Long Drive in Houston and opened this retail facility on August 16, 1976.

Our Mission:

"Create the finest ownership experience for our customers and provide opportunity for our investors and employees."

Recognizing the opportunities available in retailing agricultural equipment, Brookside Equipment Sales began its partnership with John Deere Company, becoming an authorized John Deere Consumer Products dealer in January 1977. This broadened Brookside Equipment Sales' customer base to homeowners and "Weekend Farmers", as well as the governmental and commercial markets. With John Deere's expanded line of consumer and agricultural products, and a commitment to providing the best products and the service and support to back up those products, Brookside Equipment Sales soon became a leader in this market in the Southeast Texas area.

As the city of Houston experienced unprecedented growth in the 1970's and early 1980's, Brookside Equipment Sales grew as well, establishing our Spring, Texas store in 1979 and our Jersey Village store in 1984. Both locations were positioned in high-growth

suburban areas and afforded Brookside Equipment Sales the opportunity to better serve the entire Houston-Harris County market area. With an eye on the growth in the Galveston County suburbs to the south of Houston, Brookside Equipment Sales opened its fourth retail store in LaMarque, Texas in 1987.

Our Vision:

"Become the First Choice for the equipment needs of Texas Gulf Coast Region."

In 1986, John Deere Company expanded its product line to include a Golf and Turf Division to sell the John Deere brand of golf course maintenance equipment. John Deere established a limited number of distributorships to market this line to the golf course industry. Brookside Equipment Sales accepted the challenge, creating a new Golf and Turf sales division. In 2000, Brookside Equipment Sales was recognized by John Deere as its #1 distributor in North America for the year.

When the Houston Astros major league baseball team moved from the Astrodome to their new home in Minute Maid Park, they chose the John Deere Turf equipment to maintain their field. Just minutes away from the stadium, Brookside Equipment Sales is committed to its support of the staff at the field, and considers Minute Maid Park to be one the premier venues in the league.

Brookside Equipment Sales has continued to grow over the years, moving the Houston Long Drive location to its current Mosley-Hobby Airport facility in 1991, which also serves as the corporate headquarters for the company. In 2002, Brookside Equipment Sales acquired Rice Belt Implement, a John Deere dealer in Katy, Texas, to become the fifth retail store in the Brookside family, to service Fort Bend and Waller County markets. In December, 2005, Brookside Equipment Sales opened its newest store in southwest Houston. This facility will provide a convenient location for customers in the high-growth Fort Bend County suburbs.  The 2009 acquisition of DER Equipment in Angleton, Texas added a seventh member to our dealership family and cemented our commitment to providing excellent customer service to a wide area.

Brookside is also committed to the future.  The relocation of the LaMarque store to League City and the Jersey Village store to a new location on West Rd. have included upgrading to brand new, state-of-the-art facilities that are the envy of equipment dealers worldwide. 

In 2013, Brookside Equipment Sales is celebrating thirty-nine years as a successful retailer in the agricultural and turf equipment industry. Throughout its history, management has constantly strived to increase market share by offering the best products available, with attention given to customer service and support after the sale. Through its diversity of products and markets, Brookside Equipment Sales has been able to change as the needs of its customers has changed. Brookside Equipment Sales recognizes the contribution of many loyal customers and employees throughout the years to the success and growth it has achieved. The Management of Brookside Equipment Sales is committed to excellence, and looks forward to a continued partnership with its customers and employees for many years to come.

Current News

     About John Deere

The story of John Deere, who developed the world's first commercially successful, self-scouring steel plow, closely parallels the settlement and development of the Midwestern United States, an area that the homesteaders of the 19th century considered the golden land of promise.

John Deere was born in Rutland, Vermont, February 7, 1804. He spent his boyhood and young adulthood in Middlebury, Vermont, where he received a common school education and served a four-year apprenticeship learning the blacksmith's trade.

In 1825, he began his career as a journeyman blacksmith and soon gained considerable fame for his careful workmanship and ingenuity. His highly polished hay forks and shovels especially were in great demand throughout western Vermont. But business conditions in Vermont became depressed in the mid-1830s, and the future looked gloomy for the ambitious young blacksmith. Many natives of Vermont emigrated to the West, and the tales of golden opportunity that filtered back to Vermont so stirred John Deere's enthusiasm that he decided to dispose of his business and join the pioneers.

He left his wife and family, who were to join him later, and set out with a bundle of tools and a small amount of cash. After traveling many weeks by canal boat, lake boat, and stagecoach, he reached the village of Grand Detour, Illinois, which had been settled by Leonard Andrus and others from his native Vermont. The need for a blacksmith was so great that two days after his arrival in 1836 he had built a forge and was busy serving the community.

There was much to be done - shoeing horses and oxen, and repairing the plows and other equipment for the pioneer farmers. From them he learned of the serious problem they encountered in trying to farm the fertile soil of the Midwest. The cast-iron plows they had brought with them from the East were designed for the light, sandy New England soil. The rich Midwestern soil clung to the plow bottoms and every few steps it was necessary to scrape the soil from the plow. Plowing was a slow and laborious task. Many pioneers were discouraged and were considering moving on, or heading back east.

John Deere studied the problem and became convinced that a plow with a highly polished and properly shaped moldboard and share ought to scour itself as it turned the furrow slice. He fashioned such a plow in 1837, using the steel from a broken saw blade, and successfully tested it on the farm of Lewis Crandall near Grand Detour.

Deere's steel plow proved to be the answer pioneer farmers needed for successful farming in what was then "the West." But his contribution to the growth of American agriculture far exceeded just the development of a successful steel plow.

It was the practice of that day for blacksmiths to build tools on order for customers. But John Deere went into the business of manufacturing plows before he had orders for them. He would produce a supply of plows and then take them to the country to be sold - an entirely new approach to manufacturing and selling in those early pioneer days, and one that quickly spread the word of John Deere's "self-polishers."

There were many problems involved in attempting to operate a manufacturing business on the frontier - few banks, poor transportation, and a scarcity of steel, among others. John Deere's first plows had to be produced with whatever pieces of steel he could locate. In 1843, he arranged for a shipment of special rolled steel from England. This steel had to be shipped across the Atlantic Ocean by steamship, up the Mississippi and Illinois Rivers by packet boat, and overland by wagon 40 miles to the little plow factory in Grand Detour.

In 1846, the first slab of cast plow steel ever rolled in the United States was made for John Deere and shipped from Pittsburgh to Moline, Illinois, where it was ready for use in the factory Deere opened there in 1848 to take advantage of the water power and transportation offered by the Mississippi River.

Ten years after he developed his first plow, John Deere was producing 1,000 plows a year. In those early years of his business, Deere laid down several precepts that have been followed faithfully since then by the company he founded. Among them was his insistence on high standards of quality. John Deere vowed: "I will never put my name on a product that does not have in it the best that is in me."

One of his early partners chided him for constantly making changes in design. His partner said his work was unnecessary because the farmers had to take whatever they produced. Deere is said to have replied, "They haven't got to take what we make and somebody else will beat us, and we will lose our trade." Deere & Company has continued throughout its history to place a strong emphasis on product development and improvement. It has consistently devoted a higher share of its income to product research and development than most other companies in its industries.

In 1868, Deere's business was incorporated under the name Deere & Company. The following year John Deere's son, Charles, who was later to succeed him as president, was elected vice president and treasurer.

Charles Deere was an outstanding businessman who established marketing centers, called branch houses, to serve the network of independent retail dealers. By the time of Charles Deere's death in 1907, the company was making a wide range of steel plows, cultivators, corn and cotton planters, and other implements.

In 1911, under Deere & Company's third president, William Butterworth, six noncompeting farm equipment companies were brought into the Deere organization, establishing the company as a full-line manufacturer of farm equipment. In 1918, the company purchased the Waterloo Gasoline Traction Engine Company in Waterloo, Iowa, and tractors became an important part of the John Deere line.

Charles Deere Wiman, a great-grandson of John Deere, took over direction of the company in 1928. During the period when modern agriculture was developing, his strong emphasis on engineering and product development resulted in rapid growth. Despite the depression that gripped the nation in the 1930s, the company achieved $100 million in gross sales for the first time in its history in 1937, the year of its centennial celebration. During World War II, Wiman and wartime president Burton Peek continued the emphasis on product design, putting the company in a strong position competitively in the postwar market. Before Wiman's death in 1955, the company was firmly established as one of the nation's 100 largest manufacturing businesses.

Under the leadership of William A. Hewitt, who headed the company from 1955 to 1982, the John Deere organization experienced one of its greatest periods of growth. Manufacturing and marketing operations were established worldwide, and Deere became the leading producer of farm equipment in the world, as well as a major producer of construction and forestry equipment, and lawn care products.

Robert A. Hanson, who had served the company as president and chief operating officer, succeeded Hewitt as chief executive officer in 1982 and guided the company through one of its most difficult economic periods. Under his leadership, the company emerged as a more dynamic, flexible organization, better able to react to growing worldwide competition. The company rose from the turbulence of the 1980s to post record sales and earnings in the last three years of the decade.

Hans W. Becherer was elected chairman in 1990, succeeding Hanson, with whom he had served as president and chief executive officer. Becherer had been closely involved in the management actions that were so successful in establishing the company on the new foundations demanded by the 1980s and beyond. Like Hanson, Becherer invested much of his long career in developing the company's international operations. In six of his years as chairman, the company earned record profits. Mr. Becherer also was a leader in the redevelopment of downtown Moline and for the development of the TPC at Deere Run and the John Deere Classic PGA TOUR event. In 2000, Mr. Becherer retired.

At the time that Mr. Becherer retired in August 2000, Robert W. Lane was elected chairman of the Deere & Company board of directors. He was already serving as chief executive officer and president. Mr. Lane has a broad range of managerial experience with John Deere, including his leadership of the worldwide agricultural equipment division, the credit organization and equipment operations across the world. This experience combined with his tenure in banking provide Mr. Lane the experience and background required for him to help the company extend John Deere's preeminence in the global marketplace.

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